new sportsbooks in the US

The US sports betting market is the most advanced, trusted, and convenient for online gambling. There are plenty of licensed sports betting sites appearing on the scene every month. The majority of these bookmakers might leave you wanting more, but some of the operators will give you a quality betting service. Whether you are an experienced bettor or new to betting, we have compiled a comprehensive list of the best new betting sites in the USA along with their top features for some quality online betting options.

In this guide, you’ll find everything you need to know about the best new betting sites in the US. We cover every aspect regarding why you should choose a new bookmaker by showing you the new markets available across the new betting sites, different wagering options, payment methods, bonuses, promotions, price boosts, social media platforms, and many more.

Top 10 New Online Betting Sites 2023

New betting sites take many different forms. Some of them are new to the world, while some are existing brands that have opened to a new state/region. Here are the top 10 new betting sites available in the US right now:

DraftKings Sportsbook

  • Tournaments with huge payouts
  • Free contests to practice
  • Brand reputation
  • Sports betting & Casino gaming
  • Complex rewards system
Welcome Bonus Up To $1,000 in Funds
Play Now

BetRivers Sportsbook

  • Legal in many states.
  • Only 1x wagering requirement.
  • Live betting on major sports.
  • No Neteller and Skrill support.
Up To $500 2nd Chance Bet
Play Now

Borgata Sportsbook

  • Simple user-interface.
  • Unique betting markets.
  • Welcome bonus and promotions.
  • Only available in New Jersey
Welcome Bonus: $100 Free Bets
Play Now

PointsBet Sportsbook

  • Trusted operator in the US
  • App for iOS and Android devices
  • Plenty of casinos games
  • Easy site navigation
  • Can lose more than the initial wager
10 x $100 Second Chance Bets
Play Now

FanDuel Sportsbook

  • Bet on over 17 sports
  • Same game parlays
  • Cash out option
  • In-Game Betting
  • Promos not that regular
  • App can freeze occasionally
No Sweat First Bet Up To $1,000
Play Now

Caesars Sportsbook

  • In Play betting
  • Easy parlays
  • Bet on every sport
  • Trusted industry name
  • Slow withdrawals
  • Cash rewards take time to earn
$1,000 First Bet on Caesars
Play Now

BetMGM Sportsbook

  • Sportsbook & Casino
  • User-friendly website and mobile app
  • Amazing for parlays
  • Huge range of markets
  • Slow withdrawals
  • Low max bets on odds boosts
Bet $5, Get $150 in Bonus Bets
Play Now

What Qualities Make The Best New Online Betting Sites

The best sports betting sites have certain qualities that differentiate them from regular betting sites. Since the competition is tough, it has become crucial to provide all the tools that bettors need to have the best-in-class betting experience. This is one of the key reasons why some online sports betting businesses are either thriving in the market, reaping huge benefits, creating a distinguished reputation for themselves, attracting thousands of new punters every single day, or are witnessing their own doom. What leads to the success of any sports betting platform is knowing what the bettors need and look for in an online sports betting website. The following are some of the qualities of new online betting sites.

Trustworthiness & Safety

The online gambling market is bigger than ever with more options to choose an online sportsbook. Unfortunately, there are a number of fraudulent betting sites that share the same market as reliable sportsbooks and it is harder to discern ones that operate with integrity from their scammy counterparts. So, safety and security checks should be your number one priority before placing any bets online. All the sports betting sites available on our website are 100% safe.

You are going to deposit money into a new sportsbook that you pick and this demands a degree of trust and reliable service. We put ourselves in our reader’s shoes by reviewing all new sportsbooks and include only safe and trustworthy betting websites on our website.

Usually, our team selects a website based on its history, reputation, and reviews. Since we are dealing with the new betting sites, the process is a bit different. We consider different factors to make sure the new betting sites are safe and secure. Our research involves checking the background of the bookmakers & their owners, reading the terms & conditions, and comparing the average payout timelines.

Responsive Customer Support

Customer service is one of the most important criteria when choosing the right sports betting site. We evaluate every new online sports betting site’s customer support to ensure that you get the best service when you need it. Good customer support service should ideally be open 24/7 for 365 days, to coincide with gambling hours. The sports betting sites must include the following:

If you’d like to test the responsiveness of the customer service of the bookmaker, it is worth your time to reach them via phone, email, or chat before signing up. See how long it takes to receive a response; the quicker, the better.

Range Of Banking Options

A new online sportsbook should provide a range of different options, so the player has enough choice to choose one that suits them. Each player will have their reasons for selecting their preferred option; however, we feel speed and safety are the two critical factors. The new online sports betting sites offer various payment methods including the following:

The above list covers all of the most popular sports betting online payment methods. They range from digital payment systems to traditional payment cards. Players who are comfortable with technology can use an e-wallet option such as PayPal or Skrill. Whereas, for those who prefer a more traditional method, you can deposit in person at a casino.

Good Design & Style

The new online betting sites are designed in such a way that a customer should be able to find any information they want and get where they want to go, within just a few clicks. The technology and software used by a new online betting site will have a significant impact on how safe and secure it is. All customer data should be fully protected by security software to prevent hackers from gaining access. The latest betting sites allow the live streaming of the events. Meaning, the customers will have a direct interaction on which they want to make their picks. This requires smooth streaming and upscale graphics which help the bettors to enjoy an exciting experience for the gamblers.

The Best Odds

Many people are not aware of the benefits of online sports betting and the fact they can help you find the best sportsbook odds. Online sports betting is more instant and gives you more of a chance of wagering on the best sportsbooks odds. Placing bets online are also safer. There’s less chance of stolen funds or illegal operations jeopardizing winnings.

Another important part of the odds is the price boost. Enhanced odds offers are essentially an enhanced price for a particular bet. It’s a similar concept to a free bet offer, as you give yourself the chance of boosting your winnings. These often have their own branding with specific bookmakers, such as Price Boost or Power Price.

Betting Variety

Experienced bettors should know this, but beginners obviously don’t. In fact, most beginners often find the wide range of wagers they place quite confusing. This is understandable, but we do recommend that beginners learn all about the different types of wagers as soon as they can. Although some types of wagers are more complex than others, none of them are really that difficult to understand. The new online betting sites provide lots of options, which gives you the opportunity to develop a niche specialty that helps us to exploit for profit.


Moneyline is the most common wager for sports bettors, also called Straight Bets. All you need to do is simply pick who will win the event outright. With money line bets, it does not matter how many points/goals/runs one team wins by, just that they win the event. 

Point Spread

Point Spread wager is a bet on the margin of victory in a game. This means, wagering on points the favored team would have to give to the underdog team for the game to be viewed as equal.  The stronger team or player will be favored by a certain number of points. This is the most popular betting option for the NFL and NBA.


Totals are another very simple wager that can be great for beginners to use in conjunction with win bets. With a totals bet, the sportsbook will issue a specified total associated with a sporting event.


More than 2 bet selections within the same wager are called a parlay bet. Parlay bets provide sports bettors with the potential for higher payouts in exchange for longer odds of a successful wager. However, it becomes harder to win as new additional legs are added to the parlay wager.


Futures are one of the popular wagering types. The wager involves predicting long-term results such as which team will win the next Super Bowl, which team will be at the top of its division at the end of the regular season, or the MVP of the season.

Teasers and Pleasers

A teaser is a multiple pick parlay where you can move the betting line in your favor by a set number of points. As a teaser involves moving a point spread, it only applies to sports such as football and basketball. Whereas, a pleaser bet allows the bettor to move the point spreads or the game totals favorably for the sportsbook.


Proposition bets are event-based wagers within the game or match itself. The bets often include yes or no props, or multiple-choice type questions, where the bettor can choose from a group of selections. For instance, which team will score first? Who will score the first touchdown?

Excellent Bonus & Rewards Programs

A bonus can look in many different ways and have different requirements depending on what type of bonus it is and which gaming site promotes it. As all websites offer some kind of bonus for new customers. Bonuses have been a part of the online sportsbook industry, the basic premise remains the same, that is to give bettors a reward for placing their sports bets. The welcome bonus is available to new depositors which means it incentivizes people to sign up for an account and gives them a reward for doing so. Cash and free bets are a common type of reward.

The new online betting sites offer some more loyalty rewards program. Sometimes you have to give customers a reason to keep buying from you. To build customer loyalty, operators offer special discounts to customers who make regular purchases.

Mobile App Availability

Betting apps provide bettors with a fresh new way to play the various betting lines available on their favorite sports with the best sports betting apps offering customers the ability to make a wager with the touch of their finger. Nearly all sportsbooks for mobile betting offer this service, in some cases, we see top providers offering mobile betting promotions when signing up online. Another big advantage of mobile online betting is the fact bettors are able to withdraw their funds quickly and handle their accounts from wherever they may be. The quicker access the faster the payout for the customer. Live-to-stream and live betting will mostly offer the same range of sports markets via mobile.

In-Play & Live Streaming

Isn’t it wonderful to watch a match live and bet simultaneously on it on the same website/app! Live streaming is an option usually available from international sportsbooks. They stream the matches in real time, which you can watch on their website. So if you can’t watch the game from home or on your mobile device, you can log in, watch the game there, and place your bets.  When you place in-play wagers you can make a more accurate prediction of the outcome of the game. That’s because you watch it live, and you can evaluate how it is going and how the teams and players are performing.

In-play offers a variety of offers and money-back specials for bets made during an event. Best new betting websites offer the in-play and live streaming features that differentiate them from the rest of the operators and earn a top spot.

Cash-Out & Betting Exchange

Cash Out allows sports bettors the opportunity to get paid for a wager before the result of the event is complete. Bettors will usually choose to cash out early from a wager for two reasons. A bettor can take partial winnings if a wager looks good early but doesn’t seem as though it will end with a win. Similarly, a bettor can cash out early on a losing ticket so they don’t lose the entire amount of the wager. Sports betting exchanges are betting marketplaces that allow customers to bet on the outcome of sporting contests and other events.

Advantages Of Choosing New Online Bookmakers Over Old Ones

Online sports betting has been constantly evolving since the early days, and betting sites today have so much more to offer than they used to. New sports betting sites offer a variety of cool and innovative things to attract customers.

There are many reasons why you should choose new sports betting sites instead of old ones. While the old ones are at times set in their ways, new bookmakers always surprise you with special features and innovation. The following are some of the advantages of choosing new online bookmakers over old ones.

New Bookies Often Have Better Bonuses

Online sportsbooks are always competing to ensure punters keep using their platform after they have signed up. Being recognized for your continued custom is vital and there are a number of bookies going the extra mile to do that. New betting bookmakers often offer some benefits to customers in order to make them much stronger than old ones. The main way that they’ll do this is by offering new bonus offers such as a free bet, deposit bonus, or loyalty rewards. In addition, there are some incredible existing customer offers over the festive period.

When a sportsbook offers a free bet, it means they’re offering insurance. For example, say you find an offer for a “free live bet up to $50”. When you make your (first) live bet, if you lose, the sportsbook will reimburse you up to $50. This offer only pays if you lose. They offer price boosts and different types of bonuses as well as new daily promotions.

Social Media Friendly

The best way to reach online customers is via online social media platforms. The new sportsbooks make use of social media platforms not only to promote themselves but also to reach their customers in a personal way. The new betting companies love to make their online platform use Twitter, Instagram, and Facebook to engage their customers. They’ll update the customers by constantly offering bonuses, such as free bets, contests, and promo codes to earn extra money once you make an online deposit. Sportsbooks also tweet lines, betting articles on tips and advice, and various other nuggets of information.

More Innovative Features

If you want to experience an innovative product that can compete with the large online sportsbooks then I think you’ve got a fantastic opportunity with the new online bookmakers. The new design of new online betting sites is fantastic in order to make their platforms work faster and even better than old ones. Operators are in the ideal position to bring innovation to the market as they are the ones who directly deal with the end-user. They collect the valuable data that provides them with insight into how consumer trends are changing which gives them the perfect opportunity to shape their offerings in a way that meets the customer demand.

Caters For Niche Betting Markets Like eSports

There was a time when the only way to play video games against ‘real-life’ opponents was to sit in front of the physical machine. These days, however, we can also play games over the Internet. Meaning, we can play against someone from anywhere in the world while sitting at home. As a result, e-sports is now one of the hottest wagering markets on the web. The new bookmakers offer a huge selection of different e-sports across the world. The primary advantage of betting on e-sports at the best betting sites is that you can place your bet with confidence, knowing that there’s a credible operator behind the online site taking your wager.

Greater Customer Care

Sometimes, things go wrong when dealing with online banking transactions. You want to be sure someone from customer service will pick up the phone and offer a helpful response in the unlikely case you encounter an issue. The new online betting sites provide a high level of care such as live chat, phone calls, and e-mails in order to clarify queries regarding the customers at any time.

New online bookmakers offer safety, security, great customer service, a user-friendly interface across multiple platforms, fast withdrawals, numerous banking options including major credit cards, and a rock-solid reputation for treating customers fairly and paying them on time.

Disadvantages of New Sportsbooks

The new online bookmakers must be registered with the relevant authorities in order to operate legally. If the new bookmaker is not registered under the law or not having a license with the US gambling commission it should immediately close that site. The new operators are not as well established as the older sports betting sites. The new sportsbooks usually start small, so the number of wagering options is less compared with the older websites. Also, new sportsbooks may not have offered big bonuses as we expect from the big operators.

Additionally, banking methods and fees vary that come with depositing and withdrawing. They typically limit withdrawal methods to checks, bank wires, or cryptocurrencies. Meaning, they are less likely to payout at huge amounts. Even if they pay out a huge amount, new bookies make their customers wait a long time for the receipt of money. Even though there are some disadvantages, we still believe that new sports betting operators are worth punting with having their own advantages over the big operators.

Payment Methods at New Online Bookmakers

Funding your sports betting account is a key part of the wagering experience. Offering a variety of safe banking options is one of the top features of a sportsbook. Therefore, it’s preferable for new online betting sites to provide a wide range of deposit and withdrawal options.

There are more than 25 different sportsbook deposit methods around. Variety means convenience, we’ll look at the top banking options that cater to our American bettors. Each banking method has its own advantages and disadvantages. New sports betting sites do offer quick and secure banking options to make the customer play at his/her convenience. Below is the list of most popular banking options:

Credit/Debit Card

This is the most convenient way of funding your new online sportsbook account. All online sportsbooks accept credit cards including either Visa, MasterCard, Amex, or Diners Club. However, there are banking fees charged to the casino for processing the transaction. The deposit by credit card is instant whereas to withdraw cash takes 2 to 5 days.

Play+ Prepaid Card

The prepaid cards work the same as debit cards except that you have to load the card with cash before you can use it. The best thing about prepaid cards is that they protect your actual bank account details. The deposit and withdrawals are instant.


With Bitcoin and other cryptocurrencies, you can transfer funds electronically and anonymously. In fact, this is one of the best deposit methods if you are going to transfer large amounts of cash to your sportsbook account. The transaction is done instantly.


At the new sports betting sites, bettors can use this virtual wallet, like PayPal, Skrill, or Neteller, where you can keep your betting allowance separate from the rest. Usually, the transaction completes immediately but could take up to 3 to 4 days.


Gamblers can send an e-check to their favorite sports betting site when they want to deposit money. They’re relatively inexpensive to use given the non-existent transaction fees but the processing takes 1 to 3 days.

Bank Transfer

This payment method is one of the more old-fashioned ways of banking. Unfortunately, bank transfers have the highest banking fees. You’ll need to visit the bank and a bank agent will do the funds transfer for you. It takes around 5 working days to complete the transaction.

Paper Check

A cashier’s check is one of the most common ways to fund your sportsbook account. The Paper Check option can be used for high-volume bets that require larger deposits. They do take approximately 2 to 3 weeks or more to process.

PayNearMe or Cash at the casino cage

Players can visit the retail sportsbook location at the casino partner of the online betting site and deposit money using cash. Similarly, the PayNearMe stores also accept cash to load real money into your sportsbook account.

Tips For A Better Experience With New Betting Sites

The best tip we can give you when betting on new online bookmakers is to never be complacent and always think of ways you can improve yourself. Research on new bookies before you start wagering to take advantage of the bonuses and unique features of the bookmaker. Following are some of the most useful tips to increase your chance of winning when betting at some of the new betting sites.

Keep Updated

In the United States betting market, staying up-to-date is important as new sportsbooks are constantly evolving. The industry as a whole has only begun to transition toward legalization in the last few years. Informed gamblers are in the best position to identify attractive opportunities. That’s why we strive to help our readers get an accurate judgment of US betting.

We provide you with the latest news about legalization, betting trends, partnerships, special odds, and promotions of all new and existing legal US betting sites. This is a valuable resource for gamblers that want to stay sharp and have a competitive edge.

Have Accounts With Multiple New Bookies

Online betting means wagering at the comfort of your home. The smartest of bettors always have more than one account. You need not visit a physical sportsbook location to register for a new sportsbook. So, players can create an account with multiple sportsbooks via the internet. Each new bookmaker offers its own special feature. By having multiple accounts, you can always make sure to take advantage of each sportsbook’s features including the best promotions, the best odds, a variety of wagering options, and access to in-play betting and live streams. This is the best way to get ahead.

Spend Time Searching For The Best Bonuses

There is no reason why you should take a bad offer when there is a better one just around the corner. We recommend you always spend some time searching for the best bonuses available on all the latest sports betting sites. Each sportsbook offers its own style of bonuses and promotions but finding the best bonus is your job. We make that easy for you by updating all the latest bonuses offered by bookmakers on our website. The most common bonuses are as follows:

Deposit Bonus

You’ll receive a bonus depending on the amount you deposit. Most betting sites offer a matched deposit bonus which you will receive is transparent; meet the conditions of the offer and you will get what’s advertised. For instance, for depositing $10 or more, you’ll receive a 100% deposit match for the betting site.

You have to bet the deposit money and the bonus money a certain amount of times before it is released as withdrawable cash.

Free Bet

No deposit free bet offers are extremely popular. They give you a chance to wager on sports without any financial outlay or risk and offer an opportunity to try out new betting sites without having to deposit real money.

Risk-Free Bet

A popular alternative to the no deposit bonus offer is risk-free bets. To trigger this free bet, usually, you need to make a deposit with a new sports betting site and then place a qualifying bet. If the bet wins, then you’ll receive your winnings. If the bet loses, you’ll receive the value of your bet as a free bet.

Final Word On New Bookmakers

We believe that you got all information regarding the best new sports betting sites in the US. Our team enjoyed researching each and every legal sports betting site and producing a brief review for you. If you’d like to find better bonuses, innovative features, and flexible betting options then choose the newest bookmaker that offers all new and exciting betting opportunities. We suggest you bet on popular sports like football or basketball for which you can find the expert’s picks and choose the bookmaker accordingly taking odds and bonuses into consideration.

We hope that this guide has provided an idea of what to expect and look for at the latest bookies. Now that you have read everything you need to know, choose one of the top sportsbooks from the above table and signup today.


What are the best new betting sites?

There is no shortage of new online sports betting sites in the USA but only some of them stand out from the rest by offering competitive odds and the best bonuses. Whereas, remaining sportsbooks might need to work harder to compete with the top sites. We choose the best online betting sites in the US based on the most important things including security, user experience, bonus offers, betting markets, competitive odds, banking customers, and real-time customer service.

We provide a list of the best new betting sites in the US at the top of the page. Click on the sportsbook link to visit the website and start placing wagers.

Can I set gambling limits at new online betting sites?

All legal betting sites are committed to helping customers to gamble responsibly. By default, most bookmakers have high limits and maximum payouts, however, they’ll give an option to set a limit. The gambling limits are subject to a restriction period that limits your ability to make any changes to the deposit limit and frequency during that time.

The top new betting sites allow greater flexibility to their customers to set deposit limits over a set period. Usually, you’ll be able to set a deposit limit for 24 hours, one day, or a month.

What’s the future of new betting sites?

The United States sports betting industry is incredibly large. Partnerships between gambling operators and media platforms continue to be one of the big ways the American gambling industry is exploding in growth. Over the past few years, the nature of online sports betting has evolved beyond recognition. We have seen in-play betting options, fast cash-out features, cryptocurrency, cross-platform gambling, mobile apps, and artificial intelligence-based customer support.

With more innovation and technological advancements, we can expect the online gambling market to continue evolving with further changes. In the future, the new betting sites will not only include all the above features but also include a better user interface, better welcome bonus, an increase in wagering on eSports & live betting, and more popularity for cross-platform gambling.