Today, the National Football League franchise the Pittsburgh Steelers announced a gaming partnership with sports betting company BetMGM. This collaboration between Steelers and BetMGM mainly focuses on the ‘Steelers Kickoff’ pregame show. The deal also features assets in digital marketing assets, team broadcast programming, and in-stadium promotions and signage. These will ultimately make the fan experience better for the Steelers.
The Steelers become BetMGM’s sixth NFL partner. The sportsbook already made partnerships with Denver Broncos, Detroit Lions, Las Vegas Raiders, New York Jets, and Tennessee Titans.
Pittsburgh Steelers BetMGM Partnership
This is the Steelers’ first gaming partnership and also the first team from Pittsburgh to form a gaming collaboration. Steelers and BetMGM will have promotions and digital signage in the stadium and on the BetMGM mobile betting app. In fact, both parties will be able to take advantage of the cross-promotion with the partnership.
Matt Prevost, BetMGM CEO said, “Steelers Nation is one of the most passionate fan bases in professional sports and we’re glad to bring the excitement of BetMGM to Steelers fans”.
“We’re eager to launch BetMGM’s gaming offering in Pennsylvania. Indeed, I can’t think of a better way to kick off our entry into the state than through this monumental partnership,” Matt said.
BetMGM, the betting brand operated via the GVC Holdings and MGM Resorts joint venture Roar Digital will now benefit from gameday media and weekly media placements. Those include radio spots within Steelers programming, and also run a television ad during head coach’s press conferences.
Furthermore, BetMGM will have full authority and permission over the use of Steelers logos in marketing, product, social media, and digital properties.
Ryan Huzjak, Steelers vice president of sales and marketing said – “We are excited to introduce BetMGM to Steelers Nation. Not only will BetMGM be elevating some of our existing platforms, but they will be introducing new and exciting opportunities to Steelers fans. We are looking forward to kicking off this partnership.”
In addition, BetMGM is hoping to utilize this deal as an entry point in Pennsylvania. The BetMGM is looking to launch its online casino and sports betting platforms in the state of Pennsylvania by the end of 2020. However, regulatory approval is pending.
More about BetMGM Sportsbook
BetMGM is a market-leading sports betting and digital gaming entertainment company, pioneering the online gaming industry. Utilizing GVC’s US-licensed state of the art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino, and Party Poker.
BetMGM began its first online sports betting operations in New Jersey. It is licensed to offer sports wagering within several states. At the present time, it is live in Colorado, Indiana, New Jersey, Nevada, Tennessee, and West Virginia. The sportsbook is also ready to go live in Michigan, Virginia, and Pennsylvania.
BetMGM offers multiple betting formats, from money line and point spread bets to parlays and futures. In fact, there is a 24/7 wagering opportunity to bet on a variety of sports and leagues. Such as Basketball, Cricket, Golf, Soccer, Tennis, NBA, NHL, NFL, MLB, and many more.