Hard Rock International, in partnership with Gaming Innovation Group Inc. (GiG), has launched a mobile-friendly online sportsbook in Iowa. The Hard Rock Iowa sportsbook launch is in addition to the supplier’s retail solution on the casino floor at the Hard Rock Hotel & Casino Sioux City.
Hard Rock Iowa sportsbook launch
In August, the state Racing and Gaming Commission gave the green light to Iowa’s 19 casinos to offer retail, desktop, and mobile wagering. To place a bet, customers should at least 21 years or over and located within the state’s borders.
Based on the total amount of money wagered by customers, it is thought that a mature sports wagering market would be valued at around $160m. Whereas, the tax rate on revenue is set at 7.5 percent.
As a result, the brick-and-mortar casino, Hard Rock Hotel & Casino Sioux City, started offering sports wagering in September. The property features a gaming destination that offers a 45,000 square-foot casino with more than 850 slot machines and 26 table games, along with an AAA Four Diamond Hard Rock Hotel, six restaurants and bars, and two live entertainment venues.
In November, the retail sportsbook at the Hard Rock Hotel & Casino Sioux City generated revenue of $171,017.87, from over-the-counter stakes of $1.7m. Recently, they launched a mobile sportsbook in Iowa, powered by GiG. Iowa becomes the second state into which the partners have entered, having rolled out a sportsbook in New Jersey in January this year.
Jim Franke, General Manager of Hard Rock Hotel & Casino Sioux City, said: “Offering sports betting through GiG provides our players and guests a new level of engagement. Indeed, we couldn’t be more thrilled to be launching in Iowa.”
Mobile/Online sportsbook offerings
In order to begin online betting, players should visit the casino and create an account. It is mandatory to carry a valid ID proof to create an account. After that, you can place a sports bet at any hour of the day through the Hard Rock sportsbook website.
Whereas, to deposit funds into online sports betting accounts, guests will need to make a cash deposit at the Hard Rock sportsbook or at any PayNearMe site. Additional funding options will be available in the near future.
The Hard Rock is very generous to players, they are offering a $100 risk-free bet for patrons. This offer is applicable only to new players who sign up for online sports betting account. Claim this offer by visiting the property activating the online account or from your online account.
In addition, Rock Star Rewards points are awarded for all sports wagers through online betting. Players can redeem these points at bars, restaurants, at the Rock Shop or for free slot play. In the future, we can expect more promotions from Hard Rock Iowa to compete in the Iowa sports betting market.
Hard Rock is known for providing its bettors with a lot of sports and leagues to choose from. Whereas, big-time US leagues will be the primary draws. On the Hard Rock Iowa sportsbook, there are plenty of betting opportunities in the NFL, NBA, NHL, MLB, NCAAF, and NCAAB. Not to forget, sports betting opportunities on soccer, rugby, cricket, and tennis shall be available. Especially for large tournaments, for the bettor that follows foreign sports or athletes.
Hard Rock Iowa sportsbook - in partnership with GiG
Today, the Gaming Innovation Group provides cloud-based services and business-to-business products. Among its products are sports betting and gambling sites, platform technology provider iGaming cloud, and online marketing via Innovation Labs.
The partnership between the two started in New Jersey, focusing on online casinos. Later, Hard Rock Atlantic City, NJ Hotel & Casino in partnership with GiG began to offer iGaming in July 2018. Furthermore, they expand to cover sports betting in October 2018. Again, they cover the Iowa roll-out in September 2019.
Now, Hard Rock offers the same experience to customers in Iowa as it’s currently delivering in New Jersey. They offer an omnichannel sportsbook solution based on GiG technology.
Kresimir Spajic, senior vice president of online gaming at Hard Rock International, said: “We’re excited to extend our partnership with GiG to support sports betting in Iowa, and further grow our sportsbook portfolio.”
Alongside the Hard Rock Sportsbook, GiG also powers the online casino. The GiG provides top online casino software, giving users access to popular video slots, table games, and video poker categories. A Live Casino is also available.