Today, Detroit Pistons announced multi-year sports betting partnerships with the top iGaming companies, FanDuel and DraftKings. With this deal, both online sportsbooks will have full access to the use of Pistons marks and logos.
The Pistons partnership with FanDuel and DraftKings will have various marketing assets that include in-arena signage, television, digital advertising, TV, and radio ads. With mobile sports betting coming soon to Michigan, this joint marketing campaign will encourage Pistons enthusiasts to engage in FanDuel and DraftKings sports betting offerings.
Detroit Pistons FanDuel Partnership
FanDuel sportsbook becomes the official betting partner of the NBA team – Pistons. This new relationship will create unique approaches for FanDuel to reach Pistons fans. In addition to the partnership with FanDuel, Pistons will also partner with MotorCity Casino Hotel. FanDuel will utilize its platform to grow its presence within and connectivity to the Pistons and greater Detroit Metro communities.
Michigan launched in-person sports betting in March 2020 taking the first legal bets in the state. Online sports betting apps are ready to launch in late December 2020. Certainly, FanDuel will be the first online sportsbooks to launch and the partnership with Detroit Lions will definitely attract more fans.
Mike Raffensperger, CMO of FanDuel, said: “The Pistons are a progressive and forward-thinking franchise committed to its fans. Also, we see an incredibly valuable partnership opportunity as we connect our retail Sportsbook experience with Pistons game action in the arena”.
FanDuel will offer exciting game-day experiences at MotorCity Casino in downtown Detroit. On Pistons game days, MotorCity Casino will provide giveaways to Pistons fans. This will enhance the sports betting experience before, during, and after the games.
With the FanDuel Sportsbook at MotorCity Casino and mobile gaming offerings on the FanDuel Sportsbook app, we will together offer engaging experiences both inside and outside the arena while giving fans access to unique betting promotions and content,” Mike said.
Detroit Pistons DraftKings Partnership
DraftKings becomes the official sports betting partner of the Pistons as well as the exclusive Daily Fantasy Sports Partner and iGaming Partner of the NBA team. DraftKings is intent on being one of the top options for online gambling across the US. They certainly look to maintain the top spot in Michigan too. For Michigan access, DraftKings made a deal with the Bay Mills Indian Community.
Ezra Kucharz, Chief Business Officer at DraftKings, said “As our first professional team activation in the state of Michigan, we are thrilled to join forces with the Detroit Pistons ahead of our pending market introduction.”
Similar to FanDuel, the DraftKings agreement with Pistons includes a unique fan experience with the “Piston for a Day” promotion. The contest winner will receive a VIP experience with the team, including the following:
- A photo with a member of the front office.
- A ‘Pistons Contract’
- Personalized Pistons jersey and war-up.
- A tour of the locker room
- Post-game floor access
- Private access for a shootaround session at Pistons practice facility.
“This deal deepens our relationship with a prominent local team to facilitate more immersive fan experiences; both for Michiganders familiar with regulated gaming products as well as newcomers to space,” Ezra said.