Caesars launched new sportsbook following William Hill acquisition

Peter N
August 3, 2021
William Hill becomes Caesars sportsbook

Caesars have completely changed the William Hill identity stateside by integrating the brand and launching its own iconic casino identity. The majority of William Hill sportsbooks also rebranded to Caesars Sportsbook.

The new Caesars sportsbook offers an easy to bet platform with hundreds of ways to wager and rewards for every bet. These options make the Caesars – the most dynamic sports betting app available in the US.

If you are already a customer of William Hill sportsbook, no need to worry. You’ll only see the change of your app name & logo, everything will remain the same including your login/account info, balance & any open bets.

Caesars Sportsbook Launch

The NFL being “the big Kahuna” in the sports betting space in the US, Caesars plan was to rebrand William Hill before September. Certainly, they have successfully rebranded all William Hill instate operations in the US as the Caesars sportsbook. Since Monday, William Hill online sportsbooks in several states are completely rebranded as Caesars sportsbook. 

Eric Hession, co-president of Caesars Digital, said “Caesars Sportsbook puts the bettor at the centre of everything. We need to make our app easy and fun to navigate. Beyond that, we want to treat every Caesars Sportsbook player like a Caesar. That means, generous offers and a way to earn through Caesars Rewards.”

States like Nevada, Illinois, and Washington D.C. need in-person registration to bet online. Bettors in these jurisdictions will have full access to an upgraded version of Caesars sportsbook by William Hill app. Also, William Hill will continue to operate sports betting at some locations outside the Caesars network.

In celebration of the launch, first-time Caesars Sportsbook users will have the opportunity to place their first bet, up to $5,000, risk-free. In addition a handful of other promotions are available. Caesars bettors can take advantage of Caesars Rewards and redeem them for free play, sports tickets, dining, getaways, and experiences.

Where is Caesars Sportsbook live?

The Caesars new sports betting app is currently live in 8 states. The app uses the Liberty platform acquired in the William Hill deal.

Here is the list of states where Caesars is live: 

In addition to the above states, Caesars sportsbook is waiting for an approval from regulators to launch in Arizona, Maryland, and Louisiana. Experts estimate Arizona to launch its legal sports betting market by September 9. Whereas, sportsbooks in Louisiana and Maryland could go live by the end of 2021.

Caesars acquisition of William Hill

In April, Caesars Entertainment has completed its acquisition of British bookmaker William Hill for approximately $4 billion. At the time of acquisition, William Hill has an estimated 29% share of the U.S. sports betting market and is the third-largest sportsbook operator in the country behind FanDuel and DraftKings. On the other side, Caesars experienced a huge $1.8 billion net loss in the year 2020. 

After getting an approval from the Nevada Gaming Commission, Caesars finalized the transaction and hold a majority of stake in William Hill. 

According to an April 22 press release, the Caesars and William Hill combinedly operate sports betting in 18 jurisdictions,  including 11 mobile jurisdictions, in the US. Caesars have clear plans to be operational in 20 US jurisdictions by the end of 2021. 

Author Peter N