For the first time in history, the PGA Tour telecast will feature live odds. PGA Tour made an announcement that BetMGM, a joint venture between MGM Resorts and GVC Holdings, will provide betting odds for all four rounds of the CJ Cup at Shadow Creek in Las Vegas, Oct. 15-18 on Golf Channel.
BetMGM telecasts two executions per hour during all four rounds of the event. Those features leaderboards with integrated open and current odds to win. Along with odds of head-to-head matchups, top finishes, winning margin, wire-to-wire winner, holes-in-one, and playoffs.
Norb Gambuzza, PGA TOUR Senior Vice President, Media, and Gaming said, “We are excited to build upon our recently announced Official Betting Operator relationship with BetMGM by activating this partnership at THE CJ CUP @ SHADOW CREEK.”
PGA Tour Integrates BetMGM Odds
This announcement comes after BetMGM making a multiyear content and marketing deal with PGA. Certainly, to become the official betting operator of the PGA Tour. In fact, it is one of the largest partnerships between betting companies and leagues; after the Supreme Court’s repeal of the Professional and Amateur Sports Protection Act of 1992 (PASPA) in 2018.
PGA is mainly focusing on sports betting partnerships to engage fans in new and creative ways. As part of the strategy, the PGA Tour, the tour’s over-the-top streaming platform, integrated live odds during the first two rounds of the Wyndham Championship in August.
Tour also made a global partnership with IMG ARENA to license its official, live scoring data to betting operators all over the world.
PGA is ready to learn from this first-time test in a live telecast. Now, BetMGM odds penetrate PGA Tour coverage. In other words, BetMGM telecasts two executions per hour during all four rounds of the event.
Matt Prevost, BetMGM Chief Marketing Officer said, “The PGA TOUR has been a great partner for BetMGM. Being the first sports betting platform to integrate betting odds into a live PGA TOUR telecast speaks to the innovative nature of our partnership. We look forward to continuing to move the needle and work closely with the TOUR to produce great content.”
BetMGM Online Gambling
The BetMGM app is a part of Roar Digital, which is a shared endeavor between GVC Holdings and MGM Resorts International. BetMGM offers online casinos, poker gaming, and sports betting.
BetMGM began its first online sports betting operations in New Jersey. At the present time, it is licensed to offer sports wagering within several states including Colorado, Indiana, Michigan, Mississippi, New Jersey, Nevada, and West Virginia. In addition, it has plans to be in 11 states by the end of 2020.
The sportsbook offers multiple betting formats, from money line and point spread bets to parlays and futures.